#AFairGo is an animated piece, designed for an online campaign concerning the injustices of the Federal Government’s policies regarding offshore detention. The project explores two primary focal points. Firstly, it is a formal exploration of designing content for a specific context (the newsfeed), for an audience aged 16-25 whose attention is a commodity and easily lost. Secondly, through its narrative and visual strategies, it conceptually explores a process of generating socially active content that responds to meticulous cultural analysis of this audience.
#AFairGo departs from prevalent conventions associated with asylum seeker advocacy campaigns, and is provocative, contentious and undoubtedly ‘unconventional.’ The content is not intended to represent any given nationality or location. It engages with the visual culture of contemporary illustration, street, skate and surf graphics to grab the attention of the viewer before they scroll to the next item on their newsfeed. The characters have been designed to look like ‘young Australians’, conferring to a nonchalant 20-something who may come across the video while on the bus home, that the individuals represented are someone literally just like them.