Everyday objects have become so familiar in our environment that we no longer perceive them with precise attention, and skip over the details that make an object extraordinary. Knowthing hopes to counteract this by encouraging us to see familiar objects from a new perspective.
Ruler Collection, book
A collection of rulers have been reorganised, revealing the range of graphic details that can be applied to a single system of measurement. Despite the universal and authoritative appearance of this system, these units of measurement are in fact constructed.
A Set of Measuring Tools, objects
Responding to Ruler Collection, units of time, temperature, volume and mass have been replaced with distance on these objects to demonstrate the arbitrary nature of the measuring system.