Fragmented Attention is an experimental two-channel film designed to encourage a heightened awareness of one’s own attention. It is explored as a resource that is malleable and finite, with different modes and durations, in the current environment of an ‘attention economy.’ This is an environment that enables diverse and multiple temporalities between digital and physical spaces, portrayed through visual devices of exaggeration and fragmentation. The two-channel format imposes a certain choice of attention on the viewer.
The project is inspired by the notion that while we exist within an environment determined to capitalise on our attention, we often fail to see the value of our own attention. We might navigate the world through constant distraction and activity often being left feeling depleted or anxious but without a tangible cause, craving more contentment or control. Perhaps a greater awareness and ownership of our attention can help our navigation.