The Echo Room is a material investigation of the echo chamber concept. In an online context, this theory is a metaphorical situation where within an enclosed system agreed upon opinions, ideas, or beliefs are “echoed” and reinforced, omitting views that are outside of this system, which may be different or opposing. By materialising this intangible concept in both audio and visual form, this outcome depicts the dynamics of how echo chambers work. Each map materialises 30 Facebook posts each into a visual and audio combination. These have been parameterised based on variables from a recontextualised version of EdgeRank, the algorithmic curation device used to personalise a user’s News Feed.
The project examines the “echo” effect on the manner in which news is consumed through social media. Recent research by Pew Research Centre indicates that 61% of Millennials used Facebook as a primary source for their political news. Comparing the outcomes from two different users illustrates the effect that echo chambers have on the type of content that is curated within those respective News Feeds.